Creative individuals or creative situations? A computational model of creativity based on social influence

Abstract: Computers can be used as a key research tool because they allow us to do things that have been difficult or unfeasible in the past. This potential could facilitate discussion of ideas in new ways. This paper presents preliminary findings of a computational model that may contribute to extend our –presently limited – understanding of creative phenomena in design. As part of an extensive modelling effort, it offers initial insights that may shift the current focus in individual creativity to a more extensive view where the situations within which designers operate play a key role in the occurrence and definition of creativity.